Bulk Ad Editor
My role included vision, design, content.
I partnered with a product manager, a team of engineers, and a user researcher.
2021
User problem
Advertisers on Pinterest struggled with inefficient campaign management, having to rely heavily on account managers for 50% of their ad editing tasks. The platform only allowed editing one campaign at a time, forcing advertisers to navigate multiple flows for simple changes. This was particularly frustrating when managing multiple campaigns or ad groups with similar edits needed. As Pinterest's advertising platform grew more sophisticated, with various campaign objectives, budgeting choices, and bidding options, the need for better self-service tools became critical.
Solution at a glance
We designed a scalable bulk editing system that enables advertisers to efficiently manage large sets of campaigns and ad groups at once. The system includes:
- Campaign-level bulk editing for status and budget updates
- Ad group-level bulk editing for status, bid, and budget adjustments
- Smart validation that prevents unsupported or incompatible edits, such as mixing different budget types
- Clear previews and guidance to help advertisers understand the impact of bulk changes before applying them
- Interfaces aligned with Pinterest’s updated design system for greater consistency and usability
The system was built to support complex campaign structures, including variations in budget strategies (campaign-level vs. ad group-level) and budget models (daily vs. lifetime). When advertisers select incompatible combinations, the interface provides clear, actionable feedback to help them refine their selections and successfully complete their tasks.
