Create Flow Pin Builder

Streamlined workflows for advertisers

Create Flow Pin Builder unifies the tasks of creating and promoting Pins.

My role

My role included vision, design, content, and user resesrch.

Collaborators

I partnered with a product manager, a team of engineers, and a legal consultant.

Timeline

2021

User problem

Pinterest advertisers faced significant friction when creating new ad campaigns due to a disconnected Pin creation process. Data highlighted the severity of this issue:

40% of advertisers hit error messages by trying to launch campaigns without selecting Pins
52% of those advertisers abandoned their campaigns after encountering these errors
In just one month, this resulted in 4,265 lost revenue-driving campaigns
Advertisers had to constantly switch between campaign creation and Pin Builder flows, disrupting their workflow and often losing progress

Solution at a glance

I developed the Create Flow Pin Builder concept and collaborated with my team to bring it to life. The integrated Pin creation experience within the campaign flow includes:

A side sheet component that keeps advertisers in their campaign creation context while creating Pins
Advanced Pin creation capabilities (multiple Pins, different formats, product tagging)
Automatic Pin selection after creation to prevent launch errors
Streamlined publishing options for boards
Visual improvements like clearer selected states and better organized modules

This approach required collaboration with systems designers to create a new side sheet component for Pinterest's design system, which later became a standard pattern for handling subtasks across Ads Manager.

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Creating a Pin with Create Flow Pin Builder

Impact

After 8 weeks of experimentation, the results showed significant improvements:

15.3% increase in Pin creation within campaign flows
14.1% decrease in campaign launch failures
4.51% increase in self-service campaign creation
Increased spending propensity across all advertiser segments
Reduced time in creation flow
The side sheet component became a reusable pattern for other advertising tasks

The solution not only solved the immediate Pin creation challenges but also established new design patterns that improved the broader advertising experience on Pinterest.